In today's digital world, analytics has become one of the most important tools that marketers and market participants rely on to understand customer behavior and market requirements. By leveraging electronic data, organizations can improve their marketing strategies and achieve better competitiveness.
The British Academy for Training and Development offers this training program, through which participants will learn how to effectively collect and analyze electronic data to understand the market and competition. They will also learn about different electronic analysis tools and how to use them to extract valuable insights. The training program will also address market and competition analysis strategies, in addition to product analysis and developing successful marketing strategies.

Who Should Attend?

• Digital marketers and marketing managers who want to enhance their electronic analysis skills and apply them to digital marketing strategies.
• Product and marketing managers who seek to improve their understanding of the market and competition and analyze the performance of existing products.
• Entrepreneurs and startup owners who are looking for new ways to understand the market and competition and improve their marketing strategies.
• Data analysts and market researchers who want to enhance their skills in analyzing electronic data and apply them in understanding the market and competition.
• Students and graduates who are interested in the fields of marketing and electronic data analysis.
• Anyone who wants to enhance their understanding and skills in electronic analysis of the market, products and competitors in the context of evolving digital business.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• A deeper understanding of the market and their competitors through analysis of available electronic data.
• Comprehensive knowledge of electronic analysis tools and how to use them effectively in market and competition analysis.
• How to improve marketing and competitive strategies based on data analysis.
• Develop the necessary analytical skills and make strategic decisions based on available electronic data.
• The knowledge and skills necessary to increase effectiveness and efficiency in using digital marketing as a tool for market and competition analysis.
• Utilizing data to make strategic decisions related to marketing products and competing in the market.

• General objectives of the electronic market.
• Foundations and principles of competition in the electronic market.
• Steps for controlling the electronic market operations.
• The concept of electronic analysis and its importance in understanding the market and competition.
• Mechanisms and procedures in analyzing the electronic market.
• Ingredients and obstacles to competition in electronic markets.
• Objectives and applications of electronic analysis in the market.
• Use electronic data collection tools such as Google Analytics and Social Media Analytics.
• Data analysis using big data and machine learning techniques.
• Understanding consumer behavior via electronic data.
• Analyze trends and patterns in the product market.
• Analyze competitors' websites and strategies online.
• Understand the strengths and weaknesses of competitors.
• Evaluating product performance via electronic data.
• Analyze responses and comments on products to improve them.
• Applications of electronic analysis in marketing.
• Use data to develop targeted marketing strategies.
• Analyze the results of digital marketing campaigns to improve performance.
• Using research tools and electronic surveys to understand market needs.
• Preparing comprehensive reports that reflect analyzes of the market, competitors and products.
• Direct upcoming strategies based on data and analysis.